How do you stand out in a brutally crowded market of nineteen competing adventure parks? If you ask Ed, a 36-year veteran of the amusement industry, the answer is simple: You throw out the corporate playbook, buy a drop-fog machine, lean heavily into aggressive guerrilla marketing, and treat underperforming venues as "reclamation projects." In Episode 9 of the FEC Masterminds Podcast, hosts Clint Novak (Novak Amusement Solutions) and Erik Stottlemyer (CEO of Adventure Park US

Running a Family Entertainment Center (FEC) usually brings certain images to mind: arcades, laser tag, or go-karts. But what happens when your primary attraction is 21,000 square feet of ice in the heart of Florida? We recently sat down with Keith Smith from The Ice Factory in Kissimmee, Florida, to discuss the unique challenges and opportunities of operating an ice rink as a high-engagement, modern FEC. More Than Just Skating in Circles While many ice rinks focus strictly on

The games are flashing, the card readers are glowing, and the floor is always moving. But behind the scenes, we all know what it really takes to keep the doors open and the margins up. Welcome to The FEC Masterminds Podcast—a new weekly show built strictly by operators, for operators. For years, Erik Stottlemyer (Owner of Adventure Park USA) and I have been part of an operator mastermind group, meeting monthly to trade notes, fix operational headaches, and figure out what act