Planet Novak

In the amusement business, your crane machines are only as profitable as the "win-appeal" sitting inside them. You can have the best machine placement and the perfect payout percentage, but if the plush doesn't catch a guest's eye, the card swiper stays dark. To get a real-world look at what is actually driving revenue on the floor right now, I pulled data from dedicated claw arcade operators. Between Planet Novak, James P. from Claw City, and Gabriel from ClawOasis, this mon

Planet Novak's Who You Gonna Claw ad If you’ve read my columns in RePlay , you know I’m a big believer in strategy, analytics, and equipment. But when it came to my own shop— Planet Novak in the Spotsylvania Towne Centre —I realized that the most valuable asset I have isn't the machines; it’s the four guys running them. Clint, James, Andrew, John, Justin I have very little to do with the day-to-day operations at Planet Novak. My business partner Nate and I made a conscious ch