Reclaiming Prime Real Estate with High-Engagement Social Play As I prepare to hit the pavement for the first leg of the Novak Roadshow , I’ve been thinking a lot about the "real estate" inside our facilities. Every square foot has to earn its keep. We all have that one attraction that perhaps was the "star of the show" five years ago but is now seeing its numbers plateau. For this month’s column, I reached out to someone who recently made a bold move to reclaim some prime rea