Running a Family Entertainment Center (FEC) usually brings certain images to mind: arcades, laser tag, or go-karts. But what happens when your primary attraction is 21,000 square feet of ice in the heart of Florida? We recently sat down with Keith Smith from The Ice Factory in Kissimmee, Florida, to discuss the unique challenges and opportunities of operating an ice rink as a high-engagement, modern FEC. More Than Just Skating in Circles While many ice rinks focus strictly on