How do you stand out in a brutally crowded market of nineteen competing adventure parks? If you ask Ed, a 36-year veteran of the amusement industry, the answer is simple: You throw out the corporate playbook, buy a drop-fog machine, lean heavily into aggressive guerrilla marketing, and treat underperforming venues as "reclamation projects." In Episode 9 of the FEC Masterminds Podcast, hosts Clint Novak (Novak Amusement Solutions) and Erik Stottlemyer (CEO of Adventure Park US

Note: This article was originally published in the June 2026 issue of RePlay Magazine. I’m expanding on it here with some extra "Consultant's Corner" strategies and a hands-on walk-through audit you can use with your management team this week. We spend a lot of time as operators looking at the "back of the house." We’re deep into P&L statements, labor percentages, and the day-to-day coaching of a young, energetic staff. But when was the last time you actually experienced your

Note: This article was originally published in the May 2026 issue of RePlay Magazine. I’m expanding on it here with some extra "Clint’s Corner" strategies and structural advice for operators who need to transition from "survival hiring" to "excellence hiring." As I travel the country on the Novak Roadshow, I hear the same refrain from nearly every operator I meet: "Clint, I just can’t find good help." It’s the universal struggle of the 2026 FEC landscape. We are all fighting

The IAAPA Expo map is live, and for those of us who have spent years navigating the North-South Concourse, this year requires a new game plan. The show has officially expanded across the street into the West Concourse. For the FEC operator, this isn't just a map change—it’s a shift in how you need to prioritize your walk-through. Here are my key observations as I’ve been mapping out my own route for the show. 1. The West Hall "Power Shift" The most significant change is the m

Every month, I get asked by other operators, "Clint, what is actually moving in your cranes right now?" To be honest, it’s a constant game of testing and adjusting. If you put a generic mix in every machine, you’re going to see your collections plateau. You have to constantly rotate in what’s hot and keep a close eye on what’s actually hitting the glass. The "Weekly Refresh" Strategy What makes this list different? At Planet Novak, we don't just set it and forget it. We have

Every operator in the family entertainment industry knows the struggle of the post-summer slump. The kids go back to school, the weather starts to cool down, and historically, those fall months can become some of the quietest—and least profitable—times of the year. But what if you could take one of your worst months and turn it into one of your absolute best? In Episode 2 of The FEC Masterminds Podcast, Erik and I sat down with Brent from Funopolis Family Fun Center in Commer

The games are flashing, the card readers are glowing, and the floor is always moving. But behind the scenes, we all know what it really takes to keep the doors open and the margins up. Welcome to The FEC Masterminds Podcast—a new weekly show built strictly by operators, for operators. For years, Erik Stottlemyer (Owner of Adventure Park USA) and I have been part of an operator mastermind group, meeting monthly to trade notes, fix operational headaches, and figure out what act