Note: This article was originally published in the June 2026 issue of RePlay Magazine. I’m expanding on it here with some extra "Consultant's Corner" strategies and a hands-on walk-through audit you can use with your management team this week. We spend a lot of time as operators looking at the "back of the house." We’re deep into P&L statements, labor percentages, and the day-to-day coaching of a young, energetic staff. But when was the last time you actually experienced your

Note: This article was originally published in the May 2026 issue of RePlay Magazine. I’m expanding on it here with some extra "Clint’s Corner" strategies and structural advice for operators who need to transition from "survival hiring" to "excellence hiring." As I travel the country on the Novak Roadshow, I hear the same refrain from nearly every operator I meet: "Clint, I just can’t find good help." It’s the universal struggle of the 2026 FEC landscape. We are all fighting

Every month, I get asked by other operators, "Clint, what is actually moving in your cranes right now?" To be honest, it’s a constant game of testing and adjusting. If you put a generic mix in every machine, you’re going to see your collections plateau. You have to constantly rotate in what’s hot and keep a close eye on what’s actually hitting the glass. The "Weekly Refresh" Strategy What makes this list different? At Planet Novak, we don't just set it and forget it. We have

In the amusement business, your crane machines are only as profitable as the "win-appeal" sitting inside them. You can have the best machine placement and the perfect payout percentage, but if the plush doesn't catch a guest's eye, the card swiper stays dark. To get a real-world look at what is actually driving revenue on the floor right now, I pulled data from dedicated claw arcade operators. Between Planet Novak, James P. from Claw City, and Gabriel from ClawOasis, this mon

Clint Novak Selfie with Christa & Russ The latest stop on the Novak Roadshow took me to the beautiful Miramar Beach, Florida, to visit Russ and his team at Rainforest Blacklight Golf & Arcade . Russ operates two locations, but the Miramar Beach site is a fantastic case study in how to grow within a strip mall footprint while maintaining a high-end, immersive feel. The Layout: Beyond the Blacklight The core of the facility is a massive, 18-hole indoor blacklight mini-golf cou